Dr Hisham’s oral care system was born out of a desire to protect not only his own oral health, but that of his own daughter’s as a baby, without adding hazardous substances to her sensitive little body.
He started actively researching and mixing his own handmade formulations for his daughter Noor since she was born in 2001. It all started with 1 Vital Question:
"What if oral care products were actually health supplements protecting you and naturally nutritional to you and your symbiotic microbiome, rather than detergents, abrasives, irritants, toxins & environmental hazards?”
Then he went on to create the solutions ...
Backed by a depth of insider knowledge, expertise and research as well as support from professional academics and dental colleagues internationally, he was motivated to evolve and share his personal innovations to help more people experience greater well-being like his family and trusting guests have, over the last 15 years.